On its 50th anniversary, CANI has a new name: Brightpoint
To better identify its role and to clarify and reiterate its mission, Community Action of Northeast Indiana (CANI) announced that it has changed its name. The new name is Brightpoint. And there’s a new tagline: “For a Brighter Future.”
The organization has been striving to create brighter futures for people of all ages since it was founded as the Allen County Economic Opportunity Council in 1965. The name was changed in 1983 to Community Action of Northeast Indiana. (CANI)
“After considerable research, we discovered that we lacked genuine name recognition—too many people didn’t understand who we were or what we did,” says Brightpoint President/CEO Steve Hoffman. “As Brightpoint, we’re shedding some misperceptions and reasserting ourselves as one of the region’s foremost social-service organizations.”
Brightpoint is one of the largest not-for-profit organizations in the area. It offers more than 20 programs and serves more than 35,000 people in northeast Indiana.
“We’re very excited about the way this new identity reflects our mission and supports our distinctive role within the community,” Hoffman continues. “We want to be a bright point in the lives of people and we want to help create a brighter future for the families and individuals we serve.”
The agency’s new identity and 50th anniversary were celebrated at their annual RECAP event held on Thursday, May 7, in Fort Wayne. The theme of the event was: “50 Years…a turning point for CANI.”
Some 200 Brightpoint friends and supporters attended, including State Senator Dennis Kruse and Jorge Ortiz, regional director for U.S. Senator Joe Donnelly.
“Our new logo, with the three rays of light pointing upwards, signifies the three areas of our mission: we help communities, families and individuals,” explained Hoffman at the RECAP event. But he reassured those attending, “Only our name has changed—our vision and mission remain constant.”
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